<aside> 🤖 Your digital identity is directly linked to your physical identity. And you only have one. So you should take care of it.
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At Avastar, we aim to build the next generation of Internet users. One that has the power to control their digital identity and has the means to decide how their data is used.
We believe that educating internet users to better understand their digital identity is fundamental to changing the status quo on how organisations control and use their personal data on the internet.
We want to give you back the transparency you deserve on the internet and make your digital identity more tangible.
Because understanding your digital identity is complex, retrieving your data from the internet is a real obstacle course and you don't want to lose the quality of your experience, our mission is to give you the knowledge and tools that will make protecting your digital identity easier, faster and more intuitive.
By joining the new generation of internet users we are building you will...
We all need to be able to have a clear idea of what information is available about us on the internet and which entities have access to our information.
We believe that retrieving our data from all third parties that collect it should become a reflex and having the means to easily interpret these data points a necessity.
We believe that we should all be able to see who has paid for the ads we receive on the internet, understand why we are being targeted and have control over who is collecting our data and for what purposes.
We deserve full transparency because it is about our independence in how we inform ourselves, how we make choices and how we think.
Because no one should be exposed to the manipulation of their behaviour without their knowledge on the internet, nor should they be unfairly discriminated against on the basis of their data analysis.